Social Media can be all smoke and mirrors, and it allows us to do things that we cannot do in real life. One of which is we can publicly provide the illusion that we know each other, or even be friends or colleagues.
Rightly or wrongly, LinkedIn allows 1st connections to endorse each other. Is this a good thing? Let me share with you what actually happens in the world of JMJ – EA for a Day on LinkedIn. If you endorse me and I don’t know you well enough, you are a new connection, we haven’t done business or we haven’t networked yet … I’m not going to endorse you back. After I get to know you and your business, I will be more than happy to endorse you if that is what I feel I need to do.
On Facebook, I will happily click and LIKE a comment or actually comment on a post, quote or picture. When I do that it means I like what I have read or seen. I don’t have to know you, have LIKED you, or be connected to you to do this.
There is no grey area here. LIKING, sharing or commenting on a post is not endorsing someone? An endorsement is a recommendation; it means I know you, and you do a darn good job. Some people actually think naively, that because one of their posts, quotes, pictures has been LIKED, that it is actually an endorsement or recommendation of them or their business … well, nope it isn’t.
I use LinkedIn; it is a great networking tool for myself and my business. If you connect with me on LinkedIn, I will send you a message to say thank you, wish you a great week or weekend. It doesn’t mean we are best buds, or that we need to rush and endorse each other. It’s a lie if we do. If you know me outside of the social media world and you would like to endorse me for my skills and expertise, you can go right ahead, knock yourself out. I would love nothing more.
What I do find annoying is when new connections, send me a message saying they would love it if I would go to their profile and endorse them. Of course, they would … but I don’t. Sometimes they send me a reminder to say ‘Please pop over, and endorse me, and I will endorse you’ … um nope, still not happening.
By just dropping over and endorsing anyone and everyone, you take away from the value that the endorsement actually gives (if any) and that in itself is debatable. There have been numerous blogs and articles on the viability of the LinkedIn endorsement; you are either for them or against them.
My advice is don’t treat endorsements like LIKES. LinkedIn is not Facebook. Show your integrity, and only click the endorsement button if you know the person. Now with all this said and done, I believe that the best form of endorsement is a written recommendation. You can’t beat it.
I’d love to hear your thoughts, please leave a comment below.